Frequently Asked Questions

Achachay stands out by prioritizing readiness over volume.
We don’t push brands into the U.S. market too early or rely on placement without strategy.

Instead, we prepare brands to meet U.S. retail standards - and connect them with buyers only when the opportunity is real.

We work with Latin American CPG brands in categories such as food & beverage, beauty & personal care, supplements, and home & lifestyle.

We prioritize founders who are serious about entering the U.S. market - prepared to meet retail standards and build with long-term intent.

We work closely with U.S. buyers to understand their category needs, standards, and timelines. Brands are introduced only when there is clear alignment, ensuring buyers see fewer but better-prepared opportunities.

Our goal is to make every introduction meaningful and worth their time.

No. Achachay does not guarantee placement. Final decisions always rest with the buyer.

What we do guarantee is preparation. Our programs are designed to help brands meet U.S. retail standards, understand where they truly stand, and enter buyer conversations with clarity and confidence.

We are not a broker. We don’t execute placement or sell access - we help founders understand how the system works and how to navigate it strategically.

When a brand is ready, we may facilitate targeted introductions to buyers. These are relationships founders are prepared to build and leverage - not transactions we control.

Many founders are interested in the U.S. but aren't sure whether now is the right time. That's exactly what the Achachay Fit Program is designed to assess.

Through a structured evaluation, we help you understand your current level of readiness, identify the most important gaps, and determine the best next step for your brand.

The Fit Call is a short conversation to understand your brand, your expansion goals, and whether Achachay is the right fit.

If there is alignment, we'll recommend the most appropriate next step based on your stage of readiness.