Enter the U.S. market the right way.
A structured program to help LATAM CPG founders avoid costly mistakes and build a scalable path to growth.
Achachay's Purpose
We exist to help Latin American brands prepare for U.S. retail in a way that reduces risk and increases their probability of success.
Entering the U.S.Market is Expensive
Doing it wrong is even more expensive.
$50K-$70K+
Invested on trade shows without real traction.
$8K-$10K /Month
Allocated to brokers without preparation or sell through.
$100K-$200K+
Invested before validating pricing and positioning.
12+ Months
Lost navigating fragmented advice.
Product Categories
We work with Latin American CPG brands across categories such as:
Food & Beverage
Beauty & Personal Care
Supplements
Home & Lifestyle
What We Do?
01.
Readiness
We assess and build what U.S. buyers expect.
Brand positioning, pricing, margins, compliance, and the fundamentals required to meet U.S. retail standards.
02.
Validation
We help you validate before introductions.
Early U.S. traction, market feedback, and clear metrics that signal demand and reduce buyer risk.
03.
Access
We make the right introductions at the right time.
Targeted buyer connections once a brand is truly ready to be considered for real retail placement.
Potential U.S. Channels
We help you identify and prepare for the right U.S. channels – based on your product, positioning, and stage of readiness.
Independent Retail Shops
Small, locally owned stores that provide a personalized shopping experience, helping brands connect directly with engaged customers.
Chain Stores
Large national or regional retail chains, including big box and specialty stores, offering broad exposure and consistent placement across multiple locations.
Online Wholesale
Digital B2B platforms that allow brands to reach retailers nationwide or internationally, streamlining ordering, logistics, and inventory management.
Experiential Shops
Immersive, brand-focused spaces such as pop-ups or concept stores that create memorable experiences and drive engagement with customers.
The Achachay Advantage
Market Readiness
Structured Expansion Model
Channel & Go-to-Market Strategy
Buyer Access (When Ready)
What We Look For Before Access
Brand Clarity
Clear positioning, differentiated story, and a defined customer.
Retail Economics
Pricing, margins, and unit economics that work at scale.
Product Readiness
Quality, compliance, and operational reliability.
Market Proof
Early traction, demand signals, or validation in relevant channels.
Growth Discipline
Realistic expansion strategy and execution capability.
Buyer Alignment
Fit with the right buyers, channels, and retail context.
Our Standards
We work with brands that are serious about entering the U.S. market – prepared to meet retail standards and build with data, discipline, and long-term intent.
Your Questions, Answered
Achachay stands out by prioritizing readiness over volume.
We don’t push brands into the U.S. market too early or rely on placement without strategy.
Instead, we prepare brands to meet U.S. retail standards - and connect them with buyers only when the opportunity is real.
We work with Latin American CPG brands in categories such as food & beverage, beauty & personal care, supplements, and home & lifestyle.
We prioritize founders who are serious about entering the U.S. market - prepared to meet retail standards and build with long-term intent.
We work closely with U.S. buyers to understand their category needs, standards, and timelines. Brands are introduced only when there is clear alignment, ensuring buyers see fewer but better-prepared opportunities.
Our goal is to make every introduction meaningful and worth their time.
No. Achachay does not guarantee placement. Final decisions always rest with the buyer.
What we do guarantee is preparation. Our programs are designed to help brands meet U.S. retail standards, understand where they truly stand, and enter buyer conversations with clarity and confidence.
We are not a broker. We don’t execute placement or sell access - we help founders understand how the system works and how to navigate it strategically.
When a brand is ready, we may facilitate targeted introductions to buyers. These are relationships founders are prepared to build and leverage - not transactions we control.
