Our story
Built from both sides of the table.
Achachay was founded by Carolina Avalos, who has spent over a decade across retail, e-commerce and international business, from digital category strategy and vendor management at Whole Foods Market to omnichannel commerce across 13 countries at Aeropost/PriceSmart. She has worked across the U.S. and Latin America, on both the buyer and operator sides.
We started by preparing Latin American brands for U.S. retail. Today we work with founders and commercial teams to strengthen their commercial foundations, from strategy to sales engine design, with particular depth in consumer brands and the U.S. market.
Our purpose
Help founders and commercial teams make smarter moves, with less guesswork and fewer expensive detours.
What we do
Know where you stand. Know what's next. Know who to call.
01 · Diagnose
See what's been done
A go-to-market audit of your business: pricing, margins, channels and readiness. What’s working, what isn’t and the move that matters most.
02 · Advise
Decide the next step
One session or a monthly retainer to make your next commercial decisions with someone who has worked on the retail side.
03 · Connect
Get the right intro
We scope where your business stands, so we know who you need next: a broker, channel, warehouse or several. Intros that save money and time.
Potential U.S. Channels
We help you identify and prepare for the right U.S. channels, based on your product, positioning, and stage of readiness.
Independent Retail Shops
Small, locally owned stores that provide a personalized shopping experience, helping brands connect directly with engaged customers.
Chain Stores
Large national or regional retail chains, including big box and specialty stores, offering broad exposure and consistent placement across multiple locations.
Online Wholesale
Digital B2B platforms that allow brands to reach retailers nationwide or internationally, streamlining ordering, logistics, and inventory management.
Experiential Shops
Immersive, brand-focused spaces such as pop-ups or concept stores that create memorable experiences and drive engagement with customers.
Categories
We work with CPG brands across categories such as:
Food & Beverage
Beauty & Personal Care
Supplements
Home & Lifestyle
Pet
The team
Who you'll work with.
CA
Founder · Business & Commercial Strategy
Carolina Avalos
Seasoned commercial leadership across retail, omnichannel and category strategy. Here to help you find the bottleneck and the next right move.
SC
Sustainability & Business Development
Stephanie Cárdenas
Built a career at the intersection of business strategy, sustainability and supply chains. Turning complex issues into practical business decisions.
Who We Work With
Whether you're a CPG founder getting ready to grow in the U.S. or a partner who helps brands sell, ship and scale, here's how to get started.
Brokers, channels, distributors and logistics partners: meet CPG brands that are ready to work with.
Brand Testimonials
Thank you Carolina and Achachay team for your feedback which included our readiness to enter the US, and gave us an honest analysis of where we are as a company in order to draw a roadmap for exporting in a nearby future. You can really tell the expertise in the subject and the excellent service given by the team. Would definitely recommend their services 👍
Achachay's Purpose
We exist to help Latin American brands prepare for U.S. retail in a way that reduces risk and increases their probability of success.
Product Categories
We work with Latin American CPG brands across categories such as:
Health & Beauty
Supplements
Lifestyle
Home
What We Do
01.
Readiness
We assess and build what U.S. buyers expect.
Brand positioning, pricing, margins, compliance, and the fundamentals required to meet U.S. retail standards.
02.
Validation
We help you validate before introductions.
Early U.S. traction, market feedback, and clear metrics that signal demand and reduce buyer risk.
03.
Access
We make the right introductions at the right time.
Targeted buyer connections once a brand is truly ready to be considered for real retail placement.