Advisory & Commercial Strategy
We help founders grow the product and the business behind it.
Smarter moves in the U.S. market. From getting a product to shelf, to the strategy that grows the whole business. Commercial connections, practical resources and advisory, in one place.
How we work
How we help founders grow.
01
Commercial Connections
We match founders with the right partners and opportunities in the U.S. and we stay in it past the first introduction.
02
Practical Resources
Analysis, frameworks and the operating decisions you actually need to prepare and grow. Not theory.
03
Community Support
An ecosystem of founders and operators solving the same problems, sharing what really worked and what didn’t.
Services
Choose your path: product, business, or both.
Start where you are. Grow a specific product, get strategic advisory for the whole business, or combine both.
01 · Product Services
Achachay Fit
A complete go-to-market read on one product. One fee, quoted per brand.
02 · Advisory Services
Business Advisory
From $175 per session, or $650 per month on retainer.
03 · Combination
Product + Advisory
Achachay Fit plus ongoing advisory, scoped to what you need.
Product Services · One-fee program
Achachay Fit
A complete read on where your product stands today and what to do next in the U.S. market. Where you are, what’s working and the move that matters most.
What's included
- Product and portfolio analysis
- Category whitespace
- Pricing and positioning
- Go-to-market recommendation, with clear do's and don'ts
For any CPG brand
Book a meeting for a quote
Want Fit plus ongoing advisory?
Product + Advisory: Achachay Fit on a product, ongoing business advisory and access to our network and matchmaking.
Advisory Services
Guidance across every major area of your organization.
We advise the leaders who shape growth, wherever the next decision sits in the business.
Sales
Communications
Marketing
Import / Export
Sustainability
Supply Chain
Technology
AI
Human Resources
Who you'll work with.
Strategic guidance backed by decades of operating experience across commercial strategy and sustainability. As Achachay grows, so does the bench of expertise behind you.
CA
Business & Commercial Strategy
Carolina Avalos
Seasoned commercial leadership across retail, omnichannel and category strategy. Here to help you find the bottleneck and the next right move.
- Go-to-market and commercial strategy
- Sales funnels and revenue motion
- Retail, channel and distribution strategy
- Bottleneck diagnosis: what to prioritize, what to fix, who to call
- Positioning, messaging and pitch
- Strategic introductions across our U.S. network
SC
Sustainability & Business Development
Stephanie Cárdenas
Built a career at the intersection of business strategy, sustainability and supply chains. Turning complex issues into practical business decisions.
- Sustainability strategy that creates business value
- Responsible sourcing and supply-chain decisions
- Climate, nature and biodiversity made practical to enter markets
Founder advisory
For founders: pick a session or go monthly.
Coaching and strategic guidance for founders and emerging brands. You run the business; we’re the sounding board in your corner. Book a single session or start a retainer with Carolina or Steph.
Single session
$175
/ hour
One focused hour on the decision in front of you. Pick a time, pay when you book, and come with your question.
- 1-hour video call
- Recap with next steps after the call
- Book again anytime
Secure booking and payment
Monthly founder retainer
$650
/ month
Every retainer includes:
- Weekly 1-hour call
- Weekly recap email: core themes, reflection questions, defined action steps
- Weekly “bites”: relevant companies, posts and structural inspiration
- Chat access between sessions for quick feedback and decisions
- Review of materials and work in progress: a creative and strategic sounding board as you build
Enterprise commercial advisory
The business runs. Sales should too.
For owners with the operation in place and one priority left: selling more. We set the commercial strategy and execute it with your team, scoped and quoted per engagement.
Let's find your next move.
Tell us where your business is today and what you’re trying to decide.
Achachay · Commercial connections, resources & advisory for founders growing in the U.S.