Carmen Borja is the heart behind Natú — a brand born from a deeply personal journey of transformation, love, and connection with nature.

She grew up in Ecuador, a small yet megadiverse country located at the center of the world. Ecuador is a land blessed not only with extraordinary natural abundance, but also with its people — carriers of ancestral wisdom, kindness, and a profound respect for life. From majestic mountains and volcanoes to vibrant beaches, lush rainforests, and the enchanted Galápagos Islands, it is a place where cultural and ecological diversity coexist in harmony.

It was motherhood that awakened in Carmen a powerful longing to live more naturally and mindfully. This pivotal moment sparked a journey filled with reflection, learning, and transformation. As she searched for ways to care more deeply for her family, she came to a vital realization: nourishing the body goes beyond food — everything applied to the skin also becomes part of us.

This awareness led her and her family to change their habits and begin crafting their own natural, safe skincare products at home. They used only pure ingredients, guided by ancestral wisdom, traditional recipes passed down by grandmothers, and a deep reverence for nature. What began as a personal journey soon became a lifestyle — one that embraced simplicity, health, and a stronger bond with Pachamama, Mother Earth.

For years, they experimented with medicinal herbs and created formulas in the heart of their home, rediscovering the joy and power of natural care. In 2015, Carmen felt called to share this experience with others. That’s how Natú was born — as an act of love and consciousness. A project rooted in wellness, devoted to inspiring transformation, and offering a natural path for those who, like Carmen, believe in living in harmony with nature.

Natú was created with love, from the purest essence of nature — for everyone seeking a healthier, more intentional way of life.